Best Buy Back To School Influencer Campaign

Throughout my Influencer Marketing internship at Best Buy, I received the opportunity to work on a series of five Back-To-School TikTok campaigns that were focused on positioning Best Buy as the premier Back-to-School destination among Generation Z. For the #BestBuyBackpack campaign, my team and I tapped into the "what's in my bag" trend on TikTok and worked with our agency partners to send a #BestBuyBackpack filled with the top tech essentials to 10 Generation Z, mid to mega creators (100k-1M following). My primary role in this campaign involved providing agency and internal brief alignment, setting up the campaign on CreatorIQ, creating talent one-sheets, reviewing rounds of TikTok content, and working on organic social media integration.

Our 10 creators each built brand relevance and authenticity by filming and creating a dynamic unboxing of the #BestBuyBackpack to show off all the incredible Back-To-School items that Best Buy has to offer. Collectively, this campaign reached 14.1 million followers across 10 creators and generated over 10.2 million views. While I am not able to share more detailed pieces of my work due to company rules, please view some of our top performing #BestBuyBackpack TikTok videos below.