CV

Work Experience

June 2023 - August 2023

Influencer Marketing Intern - Best Buy Creative

Executed four flights of Back-To-School brand campaigns and partnered with 34 creators (100K to 1M followers) with a combined following of over 30 million followers
Provided campaign support for the #BestBuyBackpack campaign, collectively tapping into 14.1M followers across 10 creators and generating over 1.2 million views
Authored five creative briefs for holiday campaigns and employee ambassadorship program, #BestBuyCreator, building on campaign overview, key messaging, and product positioning
Vetted over 80 potential partners for the #BestBuyCreator program, reviewing rounds of TikTok content through the lens of brand safety guidelines
Collaborated with three agency partners to develop authentic influencer campaigns that generated brand awareness and purchase consideration

June 2022 - August 2022

Public Relations Intern - Allina Health

Created and distributed seven extensive news releases, securing media coverage in KEYC NEWS NOW and reaching thousands of viewers in North Mankato, Minnesota
Developed messages for CEO and crafted news stories for executive-level leaders, doctors, and healthcare providers
Spearheaded the U.S. News & World Report media relations efforts for four of Allina Health’s regional hospitals, collaborating with marketing and internal communication teams to broadcast this healthcare achievement

May 2021 - August 2021

Social Media Intern - PULSE Movement

Increased Pulse Twitter account's (@together_2020) impressions by over 65%
Accelerated Pulse Tik Tok account's (@pulse.movement) video views by over 277%
Curated innovative social media strategies and provided creative direction for Pulse's Instagram, Twitter, Tik Tok, and Facebook

August 2023 - present

Social Media Student Manager - Bethel University

Execute on Bethel’s social media ambassadorship program, managing a team of six student
social media ambassadors, providing support and creative insight as ambassadors create content in alignment with social media objectives and tactics
Contribute to Bethel University’s social media accounts of a combined following of over 35,000 followers, spearheading social media captions and distributing content across Instagram, Facebook, X (formerly Twitter), and TikTok
Manage a team of five TikTok ambassadors, providing weekly social media assistance and insights to promote brand resonance within the collegiate community and refine the university TikTok strategy and brand voice

August 2022 - May 2023

Director of Social Media Student - Bethel University Student Government

Increased the BSG Instagram's (@bethelstudentgovernment) reach by 59.4%, increased engagement by 31.7%, and raised its follower count by 4.8% over the course of the 2022-2023 school year
Worked cross-functionally across eight diverse branches within the organization to communicate the news of large scale events and opportunities to the greater university
Curated engaging content with creative copywriting that maintains the proper brand voice of Bethel University’s student government, acting as a leading voice to administration

August 2021 - May 2022

Lifestyle Reporter - Bethel University Clarion Publication

Recipient of the "most valuable reporter" award
Produced one large story per monthly print production cycle
Partnered with editors to determine angles and appropriate sourcing for stories
Built dynamic relationships with alumni and source contacts, ranging from business owners to cancer survivors

Bethel University

B.A. Organizational Communication with a concentration in Strategic Communication and minors in Journalism and Social Media

September 2020 - May 2024 (graduation)
GPA: 3.94, Deans List Recipient each semester
Communications Honors Society, Lambda Pi Eta
Department of Communication Studies Teaching Assistant
Communications Fellow for the BethelBiz Mentorship Program
Selected by the Bethel Business Department to study International Business in London, France, Germany, Austria and Italy