An aspring Advertising and Marketing professional, passionate about brand storytelling, influencer marketing, and social media.
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The Clarion Social Media Strategy
Project Type
Social Media Strategy
Date
December 2023
Role
Lead Account Manager, spearheading majority of creative work and editing all deliverables
In my Strategic Social Media in Organizations Fall 2023 class, my team and I were tasked with creating an extensive social media promotional plan for Bethel University's student publication, The Bethel Clarion.
In performing an in-depth social media audit, brand analysis, and strategic brief, my team created a month's worth of content tailored around SMART goals, trends, the magazine's target audience, and the student body's perspectives. This project concluded with a client presentation at the end of the semester and an explanation of each social media post on our monthly content calendar.
