Hilton "The Power of Together" Integrated Marketing Communications Campaign

IIn my Advertising and Promotion Spring 2023 class, my team and I created a mock integrated marketing communications campaign for Hilton Hotels, centered on the brand's mission and family roots. Our research-backed, insights-driven campaign was focused on positioning Hilton as the author of customers' family memories. With the COVID-19 pandemic acting as a barrier to families traveling around the world and placing them in a state of isolation and fear about the well-being of their children and extended family members, Hilton had a key role to play in bringing families together around its mission, values, and wide range of amenities.

Our campaign's anthem was as follows: "Hilton will open up a future photo book of memories for families, creating memorable experiences that will fuel children’s excitement and unite families over an inspiring stay." This campaign included consumer insights, a competitor analysis, a SWOT analysis, a communication strategy, a creative strategy, a media strategy, a campaign proposal, and an array of advertising execution.